GEO, SEO and AEO Visibility Checklist
This checklist is designed for businesses that want clearer discoverability without spam tactics, fake authority signals or ranking promises.
Technical Visibility
- Confirm important pages return 200 and are indexable.
- Use self-referential canonicals for indexable pages.
- Keep sitemap URLs clean and avoid tracking parameters.
- Check title, description and one clear H1 per page.
Entity And Schema
- Describe the organisation, services and locations consistently.
- Add truthful Organization, Service, WebPage, FAQPage or Article schema where appropriate.
- Avoid fake awards, ratings, testimonials or client claims.
Answer Readiness
- Answer genuine buyer questions in plain language.
- Explain what the service does, does not do and how progress is measured.
- Use concise FAQs only when they help real visitors.
Authority
- Prefer relevant directories, useful resources, editorial mentions and genuine local citations.
- Reject paid-link schemes, PBNs, automated submissions, comment spam and fake business listings.
- Track opportunities as discovered, qualified, owner-approved, submitted, live, lost or rejected.
Commercial Measurement
- Measure service-page visits, CTA clicks, enquiries, lead source, proposal status, customer status and verified revenue.
- Treat internal readiness scores as diagnostics, not search rankings.